Geoffrey Moore at PBLS 2009 Las Vegas

Geoffrey Moore, author of "Dealing with Darwin" and a contributor to SAS Presss own "Radical Action for Radical Times," by Jonathan Hornby, discusses with PBLS video correspondent Stacey Hamilton some of the concepts he covers in Hornbys book, including what he means by core and resource recycling, and how these principles are important for companies struggling in todays economy.

This interview is part of SAS Publishing's video series The Cover Story, where SAS Press authors and insiders discuss behind-the-scenes details about their latest books and projects.